The biggest winners are likely to be hardware-makers, says Mark Stahlman of Gartner: "hardware always wins when new demand for computing is uncovered."

Gartner的Mark Stahlman说，大赢家很可能算是硬件制造商，“对计算的新需求出现时，硬件总是胜出。”

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That makes it always very difficult for the jury to make the choice of the best projects. Sometimes the results are very close. So all winners can be very proud of this great success.

也由于参赛作品成绩实在太接近，使得评审在评选时很难分出高下，因此，所有获奖者都应以得到这一份荣耀而感到骄傲。

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These can be misleading since they always produce some winners, even if every company in the industry does badly for its shareholders (consider airlines and film studios).

ECONOMIST: A global ranking of companies